Amazon Kindle Direct Publishing

Handbook for Self-Publishing: A Deep Dive into Amazon Kindle Direct Publishing

Welcome to our blog; this is where we dive deep into the world of self-publishing and explore the power of Amazon Kindle Direct Publishing (KDP) in our comprehensive 2023 handbook. 

Are you an aspiring author eager to share your stories with the world? Or perhaps you’re a seasoned writer looking to take control of your publishing journey? 

Whichever category you fall into, this handbook is your ultimate guide to navigating the choppy waters of self-publishing in the digital age.

In this piece, our pros from AMZ Book Publishing will leave no stone unturned as we unravel the intricacies of Amazon KDP, providing you with an in-depth understanding of its features, best practices, and the strategies necessary to stand out. 

Let’s unlock the boundless possibilities of self-publishing and embrace the freedom to share your stories with readers around the world.

Amazon Kindle Direct Publishing – a Brief Intro

This nifty platform from Amazon is the ultimate game-changer for all you book lovers out there who dream of seeing your words in print and reaching a massive audience.

Imagine this: no more dealing with traditional publishing companies and their frustrating hoops to jump through. 

With KDP, you become the captain of your own literary ship, steering it toward success without stress. And guess what? The audience you’ve been dying to connect with is right there on Amazon, eagerly searching for books in your chosen genre.

Here’s the Real Kicker!

When you publish your masterpiece through KDP, you have the potential to sell thousands (yes, you read that right, thousands!) of e-books and paperbacks. 

What’s even more fantastic is that you don’t need to worry about upfront costs or fulfilling previous orders. KDP lets you create and publish your e-books and paperbacks hassle-free. 

Oh, and here’s a fun tidbit: you retain the full rights to your precious creations. No more feeling like you’ve handed over your literary pieces to some big, faceless publishing house.

So, if you’ve got a way with words, a story itching to be told, or have always fantasized about becoming a published author, then this guide is your golden ticket.

Now you know what KDP is all about, now let’s give you all the tips, tricks, and insider knowledge you need to unleash your writing prowess and make your dreams come true.

The Benefits of Amazon Direct Kindle Publishing

Let’s dive into the reasons why you should totally sign up for KDP and embark on this publishing adventure:

You can publish eBooks and paperback books

    KDP gives you the power to unleash your creativity in not just one but two awesome formats. Kindle eBook? Paperback book? How about both? You call the shots. 

    And the best part? If you decide to sell paperbacks, Amazon takes care of printing and shipping for you. No need to hoard stacks of books in your closet now.

    Zero upfront costs, but a revenue share

      We’re talking about a sweet deal here. Listing your eBooks for sale on Amazon KDP won’t cost you a dime. However, when it comes to the revenue, you and Amazon will be splitting the cake. 

      The size of your slice depends on the royalty option you choose and the size of your eBook file.

      Unlimited publishing potential

        You can unleash your inner writing machine. With KDP, you can publish as many eBooks or paperback books as your heart desires. One account, endless possibilities. 

        Want to explore different genres under different pen names? Go for it! The KDP world is your literary oyster.

        You can be your own book-buying boss

          Want to feel like a legit author with a stash of your own books? Well, with KDP, you can order your very own paperbacks at wholesale prices. 

          That means you can have physical copies to show off, sell, or even use as paperweight confetti at your book launch party.

          Climb that sales rank ladder

            This one’s a game-changer. Your eBooks will have a sales rank on the Kindle Store, just like the big shots out there. It’s your chance to shine and rise in the ranks, regardless of whether you’re a literary heavyweight or a word-wrestling newcomer. The playing field is leveled here.

            Go global

              Brace yourself for worldwide domination. Self-publishing on Amazon means tapping into a colossal audience of Kindle users across the globe. 

              We’re talking millions of potential readers itching to get their hands on your words. As long as you own the rights to your book in each country or territory, as Amazon likes to call it, you can list your masterpiece on Amazon’s global marketplaces.

              What Sort of Content Can I Post?

              Alright, let’s talk about the juicy stuff—what kind of content can you unleash upon the world with KDP? The possibilities are as vast and exciting as a buffet table at a literary feast.


              First up, we have novels. The beloved realm of storytelling. Whether you’re brewing up a thrilling mystery, a heartwarming romance, or an epic fantasy saga, KDP is ready to give your novel wings and set it free into the wild.

              Book Series

              Next, you can dive into the deep end of serial storytelling and keep your readers hooked with ongoing adventures, cliffhangers, and characters that become their fictional BFFs. Your readers won’t be able to resist coming back for more.

              Books for Children

              Oh, and let’s not forget about the little humans in our lives—children’s books! Spark imaginations, bring giggles to tiny faces, and transport young readers to whimsical worlds filled with talking animals, magical creatures, and colorful illustrations that will make their eyes pop with wonder.

              Comic Books

              Embrace your inner graphic novelist and weave tales with a visual punch. From superhero legends to hilarious slice-of-life adventures, comics are a fantastic way to engage readers with vibrant artwork and witty dialogue. POW!


              Feeling a bit introspective? Journals are another gem you can publish with KDP. Help others capture their thoughts, dreams, and daily musings with beautifully designed journals. Whether it’s a bullet journal, gratitude journal, or a creative space for self-reflection, you’ll be providing the perfect canvas for personal expression.

              Poetry Books

              Poetry is a genre that dances with emotions and paints vivid pictures with words. With KDP, you can share your heartfelt verses, lyrical musings, and soul-stirring rhymes with readers who crave the beauty and power of poetic expression.


              Last but not least, we have textbooks. Yes, those trusty companions of students everywhere. Whether it’s math, science, literature, or any other subject, you can create educational masterpieces that make learning a delight (or at least less dreadful). You can help students conquer the academic battlefield with your knowledge.

              Kindle Direct Publishing Royalties: Where Money Meets Words

              We know that you might be wondering about the royalty program. Here’s the breakdown: 

              The Battle of Royalties: 35% vs. 70%

              So, when you publish your eBooks through KDP, you enter the realm of royalties—a magical land where both you and Amazon get a piece of the revenue pie. Let’s break it down, shall we?

              70% Royalty Option: The Tempting Treat

              We can almost hear your thoughts: “Of course, I should go for the 70% royalty option, right?” Ah, it’s more complex than it seems. 

              In order to bask in the glory of that sweet 70% royalty rate on Amazon KDP, you must meet certain criteria. Keep reading…

              1. Pricing: Your eBook needs to strut its stuff in the price bracket of $2.99 to $9.99. That’s the sweet spot where the 70% magic happens. No pressure, just a little pricing precision.
              2. Distribution Fee: Now, here’s where things get interesting. For each purchase, you’ll need to pay a distribution fee (or, as we like to call it, the “delivery fee”). This fee depends on your eBook’s digital file size. But fear not; Amazon charges a mere $0.15 per megabyte for books sold in the $2.99 to $9.99 range. 
              3. Physical Books: If you decide to sell those tangible books, your eBook price must be at least 20% below the paperback’s list price. It’s like a secret discount handshake between the digital and physical realms.
              4. Copyright: This one’s a no-brainer, really. You must own the copyright to your eBook to savor the 70% royalty goodness. Sorry, public domain lovers, this dance is reserved for copyright holders.
              5. International Sales: Ready for a global adventure? Well, to be eligible for that glorious 70% royalty on sales to folks in Brazil, Japan, Mexico, and India, your books must be enrolled in KDP Select. It’s like a VIP pass to the international readers’ club.

              35% Royalty Option: When Less is More (Sort Of)

              Now, let’s talk about the other contender, the 35% royalty rate option. It may not have the same sparkle as its 70% sibling, but hear us out; it has its perks.

              1. Price Range: If your book is priced below $2.99 or decides to venture beyond the $9.99 threshold, you’ll be part of the 35% royalty crew. Sometimes being a rebel has its perks, right?
              2. No Delivery Fee: When you opt for the 35% royalty option, you won’t have to pay that sneaky delivery fee. It’s like catching a break while your eBook enjoys its digital journey.
              3. Big Books, Big Dreams: Picture books, cookbooks, textbooks—these behemoths of literature with their hefty file sizes and drool-worthy visuals find solace in the 35% royalties. It’s a match made in publishing heaven for those who love to go big or go home.

              So there you have it. The 70% and 35% royalty options await, each with its own set of rules and benefits. You can choose whatever you want.

              What’s Left?

              Well, the last bite that you’ll need to take relates to the marketing of your book. 

              Gone are the days of simply listing your book and crossing your fingers. Amazon has bestowed upon us some seriously cool marketing tools, and one of them is none other than Amazon Advertising. This is where the marketing magic happens!

              Now, if you’re already a seasoned Amazon seller, you may be familiar with Sponsored Product ads—a nifty little tool in the realm of Amazon pay-per-click advertising (PPC). But don’t worry; even if you’re new to the game, we’ll break it down for you.

              Here’s the secret sauce:

              Step 1: Target those Keywords like a Pro

              So, you set up your ad campaign, carefully selecting custom keywords that are relevant to your book. We’re talking about those magical words your target audience would likely type into the Amazon search bar. 

              Step 2: Appear in Search Results, Hero-Style

              Now, brace yourself for the exciting part. When a customer enters those precious keywords in the Amazon search bar, guess whose ad may appear within the search results? That’s right, yours! And when the customer clicks on your ad, they’ll be whisked away to your book’s product detail page.

              Step 3: Bidding for Clicks, the Thrilling Auction

              In the world of PPC, you have the power to bid on clicks for your targeted keywords. It’s like being part of a thrilling auction where the currency is attention. The better your bid, the higher the chances your ad will appear. It’s a battle of the budgets, my friend, where you determine how much you’re willing to invest to capture those curious clicks.

              Why Go Through All This Hassle? Let the Big Boys Handle Your Book Publishing!

              At AMZ Book Publishing, we understand the struggles and dreams you, as authors, face. We know that self-publishing can feel like a daunting rollercoaster ride, and we’re here to be your virtual cheerleaders, providing the guidance and support you deserve.

              Need guidance on formatting your manuscript? We’ve got you covered. Need help with cover design and want to make your book stand out on the shelves? We’ll walk you through it. Want to unravel the secrets of effective book marketing strategies? Consider it done. Interested? Touch base with us now.